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He is best known for his role as as Emmett Cullen in the hit teen movie series The Twilight Saga.

But Kellan Lutz, who actually began his career as a fashion model, is attempting to move beyond his image as a tween heart throb.

The 26-year-old star strips off for a raunchy new ad campaign for Abott + Main, the new line for Dylan Georg a premium denim brand.

Kellan Lutz Models For "Abbot + Main" The New Line For Dylan Georg

In the stunning new shots Kellan poses with an attractive blonde model who wears just a pair of jeans and some black stilettos.

Kellan also poses topless, displaying his washboard abs and muscular arms.

The actors hair is dyed darker, as it is in the Twilight films.

One of the sexually charged shots shows a topless Kellan pining a practically naked girl against a wall.

Kellan Lutz Models For "Abbot + Main" The New Line For Dylan George

Kellan Lutz Models For "Abbot + Main" The New Line For Dylan George

The actor recently made an in-store appearance at Nordstom at The Grove in Los Angeles, where he introduced the Dylan George and Abbot + Main Fall 2011 collections.

Talking about the new line he told Celebuzz: 'I love fashion, it’s a throw back to my modeling days.'

'When Danny Guez ( the Dylan + George founder) and I — he was looking for a new celebrity collaborator.'

'He had done William Rast, had so much experience in the fashion world, he’s up there. It was a good fit. I wanted to learn about it, I didn’t just want to be the face of something.'

Kellan Lutz Models For "Abbot + Main" The New Line For Dylan George

And it seems that Kellan, who recently rented a beach front home in Venice, California, finds the relaxed style of the clothing suits him perfectly.

'I moved to Venice, and what I wear now — it’s layered and it’s comfortable. Nothing loud, just me,' Kellan said.

'It’s all about fabrics. They’re trendsetters there. So we raided my closet and started sending emails back and forth, we’d Skype because I was shooting Breaking Dawn and just went back and forth.'

Nice view: Kellan began his career as a model and works hard to keep his body in picture perfect shape

Heart throb: The actor displayed dyed dark brown hair similar to the way he wears it in the Twilight films

Despite his macho appearance, Kellan has a big sensitive side which he displayed recently when talking about filming the highly anticipated wedding scene between Edward Cullen and Bella Swan - played by Robert Pattinson and Kristen Stewart.

'I've been waiting for it. I read all the books,' he told OK! Magazine recently.

'What I get the biggest kick out of is knowing what the fans are really going to love, so when we shoot a scene like that, like the marriage and the arm-wrestling scene for Kristen [Stewart] and I, I just love when you bring this idea in your head - 'cause you envision how the scene is going to be shot - and then it comes to reality, and you're really in the moment and you feel alive and interjected with it.'

'And then you step back, and you're like: 'The fans are really going to like this. They're really going to like this.'

He added: 'It was cold as heck that day, but it was beautiful. It really was.'

'It was really special seeing Stephenie Meyer in the back, crying, because this is such an important scene in the movie, the book and the series, and in all the fans lives for them to see it.'